The Rockstar 2.0 team is a varied and diverse pool of young media professionals based in the London area. All have a burning passion for music that supersedes business, and most are musicians themselves.
Alex Cameron is a Future 500 digital media consultant, TV & music producer, writer, and CEO of IPTV/VoD consultancy Digital TX Limited. Alex created the Rockstar 2.0 project, wrote the report itself and set up the management program. He is also lead guitarist for Killstream.
Virgilio Fino & Nathalie Plessis run Use Your Ears.com, a music portal with over 19,000 members. Together with its music associates, Use Your Ears provide a wide range of music services including developing and assisting musicians, new artists and companies with their projects.
Bruce Elliot-Smith runs Archangel^ Music, who represent award winning live electronica bands & DJ’s for bookings and management. Bruce is well-known for his songwriting credits (Kylie Minogue, The Prodigy etc) and also manages Mancini, one of the finalists of Channel 4's MobileAct Unsigned competition. 
Tristan Maguire runs Native Tongue, a music and events promotions company dedicated to helping new artists find new audiences and running nights that are innovative and different. Tristan is adamant that promoters aren't all fuckheads and spends a lot of time telling Alex that repetitively.
Nina Naran runs Mediabitch, the best named PR company you'll ever come across. Mediabitch operate on the fringe and take on the most risky, controversial and edgy products and services. Music is a speciality, Nina is also famous for being a total lightweight.
Dan Milne runs Dirty Hobo Pictures, a video production company that filmed, edited and produced the Rockstar 2.0 video and DVD material. His insane TV ideas and consumate professionalism come from having worked for several of the biggest names in TV production.
Richard "Bateman" Powell runs Presswire, a PR company specialising in press release distribution and media monitoring. Presswire circulate and monitor entertainment, media and technology news all over the world and welcome musicians.
Marcel Kornblum is the UK's leading specialist in the usability and accessibility of digital systems (websites, television and more). If they can't use it, they won't use it. Marcel will make sure they can, and they do.
Bruce Selkirk is a part of Apt Media and provides video support & logistics for live events, tours and festivals with projections, multi-cam shoots and bespoke graphics. Bruce also likes to paint with light and craft a good music promo with his film-making skills beit Directing, Director of Photography (DOP) or both.
We'd like to thank the following people for their help and inspiration:
