Rockstar 2.0 is a framework aimed at artists, indie labels and managers for making the very most out of the new world the Internet offers them. It was created by Alex Cameron and supported by a cartel of forward-thinking people and young media companies based in the UK who are passionate about music and technology.
It is based on a simple philosophy that the way music works is undergoing a fundamental change:
Alex is a digital media consultant who runs a specialist IPTV/VoD consultancy in Mayfair, but amongst other things also works in TV and music production, as well as writing and speaking publicly on all manner of things such as technology, education, media, history and spirituality.
The Rockstar 2.0 idea was born out of the need for artists, indie labels and managers to have a good working example of, and an effective formula for, a successfully executed end-to-end digital media strategy.
"I was so sick and tired of telling bands how they should go about tackling digital media, and seeing them mess it up and miss the phenomenal opportunities the Internet offers. Once they're signed it's even harder as the labels make it worse by strangle-holding all their material and indoctrinating them with daily the "anything digital or Internet is bad" talk. I decided to help one band get it right so i could point all the others at them and say, 'that is how to do it'. It proved so popular that we are now having trouble working out how to deal with the sheer volume of artists wanting us to take over the management of their affairs too."
So we found a band, and created a plan for them that covered everything they needed to know to do virtually everything themselves very cheaply, would raise their international profile by orders of magnitude and push them to be 5 years ahead of any of their contemporaries afterwards. We even made them their own TomTom theme.
The Rockstar 2.0 project was executed over 6 months in London and South East of England, and all that was learnt ended up being documented by Alex Cameron in 2008 as a downloadable PDF and DVD video. Both are available completely free of charge and under Creative Commons licensing, meaning anyone can distribute or use them as widely as they wish without permission.
Although the report, DVD and material are available on the web for free, the Rockstar 2.0 project is becoming a commercial program operated by a new generation of music management company based in London made up from some of the most diverse and groundbreaking individuals and young companies in the music industry. You can register your interest in becoming part of the programme as an artist, indie label or manager by sending us your details through the form on this site, or calling and/or emailing Virgilio/Nathalie for a chat over a coffee.
