Welcome to the Rockstar 2.0 project

Download the free Rockstar 2.0 ReportRockstar 2.0 is an Alex Cameron project centred around music artists, managers and indie labels that has been documented as the Rockstar 2.0 Report and Rockstar 2.0 documentary.

The subsequent commercial digital management program that has grown out of it is available now for artists, managers and labels to sign up for.

  • There will always be a demand for music.
  • No-one is prepared to pay for music anymore.
  • P2P sharing is the new music distribution market.
  • Home PCs are recording studios.
  • Copyright law as a whole will eventually change.
  • Middlemen are ripping artists off.
  • Digital files are about portability across devices.
  • Fans produce their own personalised packaging.
  • Labels are now venture capitalists.
  • What is the Rockstar 2.0 project?What is the Rockstar 2.0 project?
    Rockstar 2.0 is a framework for the next generation of independent digital music, and is built on a new philosophy of how music will be in the 21st century.
  • Read the report online on this websiteRead the report online on this website
    Although it is published as a PDF document, the whole Rockstar 2.0 Report is available as HTML on this website for you to browse through over a latte in your lunch break.
  • Sign up to the Rockstar 2.0 programSign up to the Rockstar 2.0 program
    Rockstar 2.0 has evolved into a new type of management company. You can send us your details and sign up to the Rockstar 2.0 commercial program as an artist, a manager or an indie label.
  • Meet the team behind Rockstar 2.0Meet the team behind Rockstar 2.0
    As an Alex Cameron project, the Rockstar 2.0 program enjoys the support and collaboration of some of London's most influential and exciting media companies who are waiting to talk to you.
  • Watch and listen to the featured artistsWatch and listen to the featured artists
    Meet 4 artists that are leading the charge into the next world of digital music: Some Velvet Morning, Mancini, Komodo Wagon and Thinking For Tuesday.
  • Find all the things you need on the webFind all the things you need on the web
    All the web links featured in the Rockstar 2.0 Report are listed on this site by their chapter so you can find your way to the companies and tools you're interested in.
  • Distribute the Rockstar 2.0 materials freelyDistribute the Rockstar 2.0 materials freely
    The Rockstar 2.0 Report is released under a Creative Commons license, which means you can share it freely with anyone in any way as long as you credit Alex Cameron as the author.
  • Watch the documentary and music videosWatch the documentary and music videos
    The Rockstar 2.0 Report is illustrated as a free DVD documentary with a set of video featurettes, as well as a selection of music videos from the artists featured in the report itself.